Thunder Valley Casino Resort

  • E-mail Marketing Specialist

    Department
    DATABASE MARKETING
    Hire Type
    Regular Full-Time
    Minimum Age (Years)
    21 or Above
    # of Openings Remaining
    1
  • Overview

    The Marketing Production Specialist/Email Marketing Specialist is responsible for the production of direct marketing programs including direct mail and email. Responsibilities must be performed in accordance with all Company standards, policies, and procedures.

    Essential Functions

    • Be responsible for practicing, supporting, and promoting Thunder Valley Casino Resort’s "Winning Attitude" company-wide culture and demonstrating AAA Four Diamond service standards at all times. 
    • Build email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns. 
    • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. 
    • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
    • Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns
    • Build and maintain a schedule for direct marketing mail and email programs under the guidance of the Director of Direct Marketing.
    • Coordinate and execute the direct marketing plan including delivery of work orders, project briefs, and appropriate art and data files to vendors. Track jobs to ensure timely completion.
    • Secure bids for all production work, create order requests, track budget and adhere to property accounting policies.
    • Make recommendations regarding best use of printing technologies.
    • Coordinate with Marketing Team Members, internal departments, and external vendors to ensure deadlines and drop dates are met.
    • Maintain all historical direct marketing samples and project files.
    • Maintain confidentiality of Guests’ information and details of Thunder Valley Casino Resort marketing programs at all times.
    • Leverage email and text marketing tools to develop promotional and informational content, utilizing email and text best practices, ensuring CAN-SPAM and mobile compliance.
    • Work with the Advertising department to create, design, and implement effective email templates and landing pages.

     

    Minimum Qualifications

    • Minimum of five (5) years of print coordination experience in a fast-paced deadline-oriented environment. 
    • At least 2 years of experience using Silverpop/IBM Watson Campaign Automation or similar email service provider, Dreamweaver, and experience coding in HTML and CSS.
    • Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
    • Strong project management and organizational skills with the ability to handle multiple projects simultaneously.
    • Ability to troubleshoot coding problems.
    • Advanced knowledge of Microsoft Excel. 
    • Ability to work independently with minimal direction, while also functioning and contributing as part of a team. 
    • Good understanding of database concepts and segmentation.
    • Must be at least 21 years of age.
    • Must be able to obtain UAIC Tribal Gaming License.

    Physical Requirements:

    • Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols. 
    • Ability to sit for duration of shift.
    • Manual dexterity to use job related equipment.
    • Ability to view a computer monitor for duration of shift.

    If you feel that this position is a great match for your interests and skills, click the button to apply. Thank you again for considering joining the Thunder Valley Casino Resort team!

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